Final Press Release 2

FOR IMMEDIATE RELEASE

September 26, 2008

James E. Muellenbach III, CEO
123 Healthy Way
Gary, IN 46401
877-765-4321
james@burgerplanet.com


BURGER PLANET INTRODUCES NEW HEALTHIER FOOD OPTIONS
Fitness guru Jayne Petersen teams up with Burger Planet to launch a comprehensive program to assist in healthy eating.

GARY, Ind.—Burger Planet announced that it has brought Jayne Petersen on board to help chefs develop healthier options for customers. Planet Burger has added five different types of fruit, a new line of gourmet salads and white meat chicken breasts to its menu. These items offer customers a healthier option when eating out.

"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Petersen.

Petersen, president and CEO of a successful health and fitness enterprise and bestselling author, has helped many women including Opal Whitcomb lose weight and keep it off.

James Muellenbach lll said, "Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen has helped lose weight eat at Burger Planet.”

Petersen will be appearing with Burger Planet’s mascot, Corny the Clown at various events including Burger Planet’s kick-off ceremony, May 12, at their franchise located in Times Square in New York, New York.
Burger Planet was founded in 1934 by James E. Muellenbach l. Its headquarters are located in Gary, Indiana. As the leader of the Quick Service Restaurant Industry, Burger Planet has 8,921 franches in every state and 17 countries. They currently employ 48,272 people and have served more than 52 billion customers to date. For more information visit http://www.burgerplanet.com/

Jordan Olsen
Public Relations Director
jo.olsen@aggiemail.usu.edu
435-512-6955

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